About Us


Hello! I am Laure Fossi, owner and founder of Novarena. I am a wife, mother of 2 girls and 2 twin boys #twinmom, financial advisor, author and entrepreneur. I live in Boston with my family.


Novarena is the premier marketplace for innovative and affordable apparel, women headwraps, scarfs, baby & nursery, and home decor. All of our products are produced and sourced around the world according to fair trade principles. We bring the world to you! Novarena is the innovation arena!


Your purchase will support livelihoods of over fifty artisans (and their families) who work around the world to create our products. We work with developing communities throughout Africa and around the world to bring you some of the most beautiful, handmade and innovative treasures in the world. We proudly stand behind our slogan: A WORLD OF INNOVATION!


We are able to offer our products to you at such a low cost because we cut out the middle man! We have direct partnerships with hundreds of artisans around the world, based on fair trade principles. Our unique business model enables us to support creative designers with quality supplies, while supporting developing communities at the same time.

We work with online stores, boutiques and brick & mortar stores around the world. At Novarena, we offer wholesale prices in the retail, baby & nursery, household, fashion, ethnic tribal African clothing, headwraps, jewelry such as bracelets and necklaces, masks, sculptures, online retail and other industries.

To become a retailer for dropshipping or buy in bulk/wholesale, follow the following steps:


Novarena Wholesale Catalog


  • Step 1: Create an Account. 


  • Step 2: Contact us by email at info@novarena.com with a list of products you would like to order with quantities OR if you have any questions. 
  • The accepted methods of payment for orders are all credit/debit cards, Paypal and bank transfers. 
  • We also offer dropshipping options. Purchase our products directly on our website and enter your customer's name and shipping address at checkout. We will ship the products directly to your customer. We drop ship worldwide.
  • For more information you can email us at: info@novarena.com or call us at (617) 249-4772.

Thanks for choosing NOVARENA!

We handle hundreds of orders every day. Our customers are important to us and we work hard to provide a consistently excellent level of customer service every day. We love to hear from our customers. Your comments help us improve our products & reach more people. Feel free to contact us with your ideas & suggestions. Most of our items are dispatched within 48 hours and with expedited shipping options for those items you need more quickly. We also offer world-wide delivery for most items. If you have any queries, please don’t hesitate to contact us; our Customer Service team aims to reply to emails within 24 hours.

Customer Inquiries: customerservice@novarena.com

Wholesale, Dropshipping and Collaborations: info@novarena.com

Call us: (617) 249-4772

By Mail:
Novarena, LLC
400 West Cummings Park
Suite 1725-197
Woburn, MA 01801