About Us

Our Company

NOVARENA, LLC was founded in the United States of America by parents seeking to help other parents by providing everything they needed to care for their beautiful babies.

We are here to create solutions that genuinely help you to take care of yourself and your family and friends, with innovative designs and quality materials that result in products that help make your day a little easier, but also filled with priceless memories.

Our Products

At NOVARENA we love quality, practical and fun products for the entire family. On our website you can choose from a range of baby and household products and even handmade ethnic jewelry and art pieces from our own brands and other leading brands we love. 


At NOVARENA, we offer wholesale prices in the retail, baby, household, fashion, ethnic tribal African jewelry such as bracelets and necklaces, masks, sculptures, online retail and other industries.

Customer Service

We handle hundreds of orders every week. Our customers are important to us and we work hard to provide a consistently excellent level of customer service every day. We love to hear from our customers. Your comments help us improve our products & reach more people. Feel free to contact us with your ideas & suggestions. Most of our items are dispatched within 48 hours and with expedited shipping options for those items you need more quickly. We also offer world-wide delivery for most items. If you have any queries, please don’t hesitate to contact us; our Customer Service team aims to reply to emails within 24 hours.


Phone: (832) 381- 4233

By Mail:
Novarena, LLC
400 West Cummings Park
Suite 1725-197
Woburn, MA 01801

Our Support of the March of Dimes

Did you know that premature birth (birth before 37 weeks of pregnancy) and its complications are the #1 cause of death of babies in the United States?

In the United States, the preterm birth rate (the percent of babies born before 37 weeks each year) is 9.8 percent.

This means 1 in 10 babies is born too soon. The U.S. preterm birth rate is among the worst of high-resource nations. The March of Dimes Prematurity Campaign aims to reduce premature birth in the United States and to give every baby a fair chance for a good start in life.

That's why every purchase on NOVARENA goes towards helping to end premature birth. We donate a portion of our sales revenue to March of Dimes on an annual basis as of January 2018.